Privacy Policy

Loopback Systems

Last Updated: April 10, 2025

Welcome to Loopback Systems! At Loopback Systems ("we," "us," or "our"), we provide powerWatch, a utility-grade solution for connecting, monitoring, and managing Distributed Energy Resources (DERs). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.loopbacksystemsinc.com (the "Site"), use our powerWatch services (the "Services"), or interact with us in the United States, Canada, or Mexico. By accessing or using our Site or Services, you agree to this Privacy Policy.

Questions? Contact us at [insert contact email].

1. Information We Collect

We collect:

a. Personal Information

• Contact Information: Name, email address, phone number, or mailing address from utility staff, DER owners, or others when provided (e.g., via forms, account creation, or inquiries).
• Account Information: Username, password, and details if you create a powerWatch account.
• Payment Information: Billing details (e.g., credit card number, billing address) processed securely via third-party providers when DER owners purchase hardware or services.
• Communications: Information shared when contacting us or engaging with support.

b. Non-Personal Information

• Usage Data: Site interactions (e.g., pages visited, clicks) and powerWatch platform usage, collected via cookies and analytics.
• Device Information: IP address, browser type, operating system, and device identifiers.
• DER Data: Technical data from DER sites (e.g., meter readings, hardware status), anonymized where possible, for monitoring and management.
• Analytics Data: Aggregated insights about Site and Service usage.

c. Third-Party Information

• Data from utilities, DER owners, or partners (e.g., Schweitzer Engineering Labs, Siemens) when integrating with powerWatch.

2. How We Collect Information

• Directly: Via forms, account sign-ups, or support requests.
• Automatically: Through cookies, analytics tools, and DER hardware connectivity.
• Third Parties: From utilities, DER owners, or vendors like Webflow or connectivity providers.

3. How We Use Your Information

We use your information to:

• Deliver powerWatch Services, including hardware setup, connectivity, and lifecycle management.
• Process payments from DER owners and manage accounts.
• Communicate with utilities and DER owners (e.g., updates, support).
• Send marketing materials (with consent; opt out via unsubscribe links).
• Analyze usage to improve our Site and Services.
• Ensure grid security and compliance with utility standards.
• Meet legal obligations or protect our rights.

Canadian Residents: We obtain consent before collecting or using data, per PIPEDA. Marketing complies with Canada’s Anti-Spam Legislation (CASL).

4. How We Share Your Information

We do not sell your personal information. We may share it with:

• Service Providers: Webflow (hosting), payment processors, analytics tools, and hardware vendors (e.g., GE, Eaton), bound by confidentiality.
• Utilities and DER Owners: To facilitate DER integration and monitoring, per our agreements.
• Legal Authorities: If required by law or to protect critical infrastructure.
• Business Transfers: During mergers or acquisitions.

5. Cookies and Tracking Technologies

We use:

• Essential Cookies: For Site and powerWatch functionality (e.g., account access).
• Performance Cookies: To track usage (e.g., Google Analytics).
• Marketing Cookies: For personalized content.

A cookie consent tool lets you manage non-essential cookies, as required in Canada and Mexico.

6. Data Security

We use encryption, secure VPNs, and access controls to protect your data and DER connections, aligning with utility-grade security standards. No system is 100% secure, however.

7. Your Rights and Choices

You may have rights to:

• Access, correct, delete, or receive a copy of your data.
• Opt out of marketing.
• California Residents: Under CCPA, request to know, delete, or opt out of data sales/sharing (we don’t sell/share as defined). Contact [insert email]; response within 45 days (extendable to 90).
• Canadian Residents: Withdraw consent under PIPEDA.
• Mexican Residents: Exercise ARCO rights (Access, Rectification, Cancellation, Objection) under LFPDPPP.

Submit requests at [insert email].

8. Data Retention

We retain data as needed for Services or legal requirements (e.g., transaction records for 7 years, DER monitoring data per utility contracts, inactive accounts deleted after 2 years).

9. International Data Transfers

Data may be processed in the U.S., Canada, or Mexico, or transferred to vendors (e.g., Webflow’s servers). We use safeguards like Standard Contractual Clauses.

10. Third-Party Links

Our Site may link to external sites (e.g., utility portals). We’re not responsible for their practices.

11. Children’s Privacy

Our Services are not for children under 13 (or 16 where required). We don’t knowingly collect their data without consent, per COPPA.

12. Changes to This Policy

Updates will be posted here. Significant changes may be notified via email or Site notice.

13. Contact Us

Loopback Systems
456 Innovation Blvd, Tech City, CA 90001, USA

‍
Email: support@loopbacksystems.com
Phone: +1 (555) 123-4567

‍